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Video Editing

Long-form cut around retention, not around the script.

Full post-production for long-form: structure, pacing, motion graphics, sound design and colour - with the retention graph treated as the brief.

Start a project from $6,500 /month
What you get
  • 4 long-form edits a month, up to ~20 minutes each
  • Story restructure, not just trimming dead air
  • Hook built and rebuilt until the first 30 seconds hold
  • Custom motion graphics and on-screen callouts
  • Sound design, music bed and dialogue mix
  • Colour correction and grade
  • Two revision rounds, fast turnarounds
How it runs
  1. 01

    Assembly

    Transcript-driven rough cut to find the real spine of the video.

  2. 02

    Hook

    The opening is built last-first and tested against your own best performers.

  3. 03

    Pace

    Every dip in the retention graph of past videos informs this one.

  4. 04

    Dress

    Graphics, sound and grade - in service of clarity, never decoration.

  5. 05

    Review

    Timestamped feedback, two rounds, shipped on schedule.

Why this holds up

Automated editing removes silences. It cannot tell you the third act should be the cold open, or that a story is not landing. Structure is still a craft decision.

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